Managing failed payments in subscriptions and recurring payments
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Managing failed payments in subscriptions and recurring payments

January
9
,
2025
|
Finance
Actualizado:
,
Time
5
reading time

Handling failed payments in subscriptions and recurring payments is a common challenge for companies and service providers. In fact, missed or delayed recurring payments can significantly impact a company’s financial health as well as customer satisfaction. That’s why, in a context where subscriptions and recurring payments are increasingly common, it’s essential for companies to have effective strategies to manage failed payments proactively and minimize their impact.

What failed-payment management is and its phases

Failed-payment management is a key process for any business that operates with subscriptions or recurring payments. This process focuses on managing situations where customers do not meet their payment obligations on time.

Essentially, it involves several phases, including identifying the failed payment, communicating with the customer, negotiating solutions and, if necessary, taking legal action.

The first phase is early detection, achieved through payment-monitoring systems. The company then contacts the customer to understand the reasons for the delay and look for solutions. Negotiation may include restructuring the payment plan, extending deadlines or offering alternative payment methods. In cases where no solution is reached, the company may opt for legal action.

Characteristics of unpaid accounts

Unpaid accounts often show patterns that companies can identify. These include habitual delays in previous payments, changes in service-usage frequency or a decrease in interactions with the company. Recognizing these patterns helps anticipate potential failed payments and take proactive measures.

It’s also important to understand the reasons behind failed payments. These can range from temporary financial difficulties to dissatisfaction with the service. Understanding these reasons is vital to offer appropriate solutions and maintain a good relationship with the customer.

How to manage unpaid invoices

Effectively managing failed payments requires a balance between firmness and empathy. Communication is key: the customer should be contacted respectfully and with understanding, offering solutions that fit their circumstances. To begin with, it’s important to keep detailed records of all communications and agreements reached.

An effective strategy is to offer flexible payment plans or alternative methods that make it easier for the customer to meet their obligations. The relationship with the customer should always be preserved, avoiding actions that could be perceived as aggressive or harmful to the company’s image.

Managing failed payments in your business’s subscriptions and recurring payments

Managing failed payments in a business’s subscriptions and recurring payments is fundamental to maintaining financial stability and customer satisfaction. The ability to handle failed payments effectively and efficiently not only ensures a steady revenue stream but also reflects the quality of customer service a company provides. Below are the main strategies and best practices for managing failed payments in subscriptions and recurring payments.

Payment reminders

An effective tactic is to send payment reminders before the due date. These reminders should be friendly and discreet, avoiding discomfort or unnecessary pressure. Automating reminders via subscription-management systems greatly facilitates the process, enabling constant follow-up without significant time and human-resource investment.

The key to these messages is clarity and precision. They should include all the details needed to make the payment, such as the amount due, the due date and payment instructions. Additionally, personalizing these messages can increase their effectiveness; for example, reminding customers of the benefits of the service they’re enjoying can motivate on-time payment.

Flexible payment options

Offering flexible payment options is another important strategy for managing failed payments. This flexibility can be decisive in enabling a customer to meet their obligations, especially in situations of temporary financial difficulty. Allowing different methods—such as bank transfers, credit cards or online payment platforms—can make the process easier for customers.

In addition, installment plans or the possibility of temporarily adjusting subscription terms can be very helpful. For example, if a customer is facing a temporary financial issue, offering the option to pay in smaller installments can prevent service suspension and maintain the commercial relationship. These tailored solutions not only help recover payments but also create a positive perception of the company.

Automatic retries

Automatic retries are a feature that can be implemented in payment systems. This functionality attempts to collect the payment again after an initial failure. Often, failed charges result from technical issues or temporary circumstances, such as insufficient funds at a given moment. The retry system can be scheduled to attempt collection at different times, increasing the chances of success.

This strategy reduces the need for manual intervention in the collection process, optimizes company resources and minimizes the possibility of human error. Moreover, by automating this process, there’s no need to contact the customer after every failed attempt, which can benefit both the company and the customer, maintaining a cordial and effective business relationship.

Preventing failed payments in subscriptions and recurring payments

Preventing failed payments is an essential component of managing subscriptions and recurring payments, as it helps companies maintain a steady revenue flow and build trust with customers. Implementing proactive strategies such as customer verification, customer-behavior analysis and two-factor authentication are key measures that can significantly reduce the risk of failed payments.

Customer verification

Carrying out effective customer verification at the time of subscription is a fundamental preventive step. This process should include verifying the customer’s identity and financial soundness. By ensuring that the customer data is correct and that they have the financial capacity to meet payments, companies can significantly reduce the risk of failed payments.

Identity verification helps prevent fraud, while assessing a customer’s financial soundness can indicate their ability to maintain payments over the long term. These practices not only protect the company against potential financial losses but also help build a more reliable and solvent customer base.

Customer-behavior analysis

Analyzing payment behavior and overall interaction with the service is a valuable tool for anticipating potential failed-payment issues. By monitoring how and when customers make their payments, companies can identify patterns that may indicate a future risk of non-payment.

This analysis can include tracking the frequency and regularity of payments, as well as how customers interact with payment reminders. By identifying customers who show signs of financial risk, companies can take preventive measures, such as offering more flexible payment plans or openly discussing options with the customer before a failed payment occurs.

Two-factor authentication

Implementing two-factor authentication for transactions not only increases security but also reduces the risk of failed payments. This system ensures that the customer is fully aware of and authorizes each transaction, reducing the chances of disputes or chargebacks.

It’s worth noting that this security measure adds an extra layer of verification, such as a code sent by SMS or a confirmation through a mobile app, ensuring that the person making the payment is indeed the account holder. This not only protects the company from fraud but also provides customers with greater security in their transactions, improving their confidence in the service.

Benefits of failed-payment management

Proper management of failed payments in a business’s subscriptions and recurring payments is more than a simple measure to secure revenue; it’s a comprehensive strategy that offers multiple benefits for both the company and its customers. Below is how fraud reduction, improved customer experience and revenue security are crucial aspects positively impacted by efficient failed-payment management.

Fraud reduction

Effective failed-payment management plays a fundamental role in identifying and reducing fraud. This benefit is achieved through constant monitoring and rigorous verification of transactions. By implementing robust systems, companies can detect unusual patterns or suspicious activities that may indicate attempted fraud.

Indeed, the use of advanced technologies and intelligent algorithms in failed-payment management not only makes it possible to identify potential fraud but also to prevent it. These tools can automatically analyze large volumes of data to detect anomalies and alert the appropriate teams. In this way, not only are the company’s financial interests protected, but customer trust and security are safeguarded—indispensable to maintaining a positive market reputation.

Improved customer experience

The way a company handles failed payments can significantly impact customer experience and perception. An empathetic and understanding approach shows customers that the company values the relationship and is willing to work with them to find solutions. This attitude can strengthen customer loyalty and increase overall satisfaction with the service.

Additionally, offering flexible and personalized payment options, as well as maintaining clear and respectful communication during the failed-payment process, contributes to a positive customer experience. These practices demonstrate a commitment to high-quality customer service and can turn a potentially negative situation into an opportunity to strengthen the relationship.

Revenue security

Finally, effective failed-payment management ensures a more stable and predictable revenue stream, which is essential for financial planning and long-term business viability. By reducing the number of failed payments and managing them efficiently when they occur, companies can maintain healthy cash flow and avoid operational disruptions.

This financial stability allows companies to invest in innovation, expansion and service-quality improvements, which in turn can drive sustainable growth. In addition, having a solid system for managing failed payments inspires confidence among investors and business partners, opening up new opportunities for business and collaboration.

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Do you have an online store? At SeQura, we provide a wide variety of payment methods for merchants to make it easier for your customers to pay for their purchases. If you’re interested in our solution, fill out this form and we’ll get in touch with you.

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