in your online store to increase conversion
The cart is the intermediate step between purchase and payment, and it's the moment where your customers usually make the decision to buy. They review what they have included and value what they really need. Showing the fractional value here is key to avoiding the abandonment of carts.
Many customers use the cart to save their products instead of adding them to “favourites”. Increase sales and average order value with this simple functionality.
As in the category pages, if you add the payment calculator in the step prior to checkout, you expand the buyer's budget.
This may mean that you are left with products that you had added to the cart with the intention of giving it a thought before paying. It even encourages the user to continue shopping, something highly recommended especially in the minicart.
PRO TIP
The simulator helps to increase the average cart by 32% by showing the customer a small value
